Current policy effective as of Jan 12, 2017
What Information Do We Collect?
We collect information from you when you place an order, subscribe to our newsletter, respond to a survey or fill out a form.
When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number or credit card information. You may, however, visit our site anonymously.
What Do We Use Your Information For?
Any of the information we collect from you may be used in one of the following ways:
- To personalize your experience: Your information helps us to better respond to your individual needs)
- To improve our website: We continually strive to improve our website offerings based on the information and feedback we receive from you
- To improve customer service: Your information helps us to more effectively respond to your customer service requests and support needs
- To process transactions
- To administer a contest, promotion, survey or other site feature
- To send periodic emails
The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.
Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.
Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.
However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. As such, we cannot promise, ensure, or warrant the security of any information that you may provide to us. We likewise do not accept liability for unintentional disclosure or data breach.
We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored “personal data” (as defined in applicable state statutes concerning security breach notifications) to you via email or conspicuous posting on the Site as promptly as possible, and without unreasonable delay, taking into account the legitimate needs of law enforcement or any measures necessary to determine the scope of the breach and/or to restore the reasonable integrity of the affected data system.
Our company may display online advertisements. In those cases we share aggregated and non-identifying information about our Visitors and Customers collected through the registration process as well as through online surveys and promotions with these advertisers.
Additionally, in some instances, we use this aggregated and non-identifying information to deliver tailored advertisements. For instance, an advertiser tells us the audience they want to reach and provides us an advertisement tailored to the audience. Based upon the aggregated and non-identifying information we have collected, we may then display or send the advertisement to the intended audience. Our company does not share personal information about its Visitors or Customers with these advertisers.
Interest-Based Advertising and IP Targeting: We may work with data providers to serve advertising to you through display media or other methods. These providers - advertisers and/or other unaffiliated third parties, including business partners such as advertising businesses who are obligated to comply with applicable laws concerning usage of any personal information - may use the information that we have collected or that you have provided to locate you online, such as when you visit or log in to websites or mobile applications. This information may be linked to online identifiers or IP addresses assigned to you and to demographic or interest-based data, in order to target you with relevant advertising, including information about our products or services. To learn more about or to opt out of this and other interest-based advertising, please visit the industry opt-out pages operated by the DAA at http://www.aboutads.info and by the NAI at http://networkadvertising.org.
Responses To Email Inquiries
When Visitors or Customers send email inquiries to our company, the return email address is used to answer the email inquiry we receive. Our company does not use the return email address for any other purpose and does not share the return email address with any third party.
If you are a Visitor or Customer, we may use a cookie to save your settings and to provide customizable and personalized services. These cookies do not enable third parties to access any of your customer information. Additionally, be aware that if you visit other Web sites where you are prompted to log in or that are customizable, you may be required to accept cookies.
Advertisers and partners may also use their own cookies. We do not control use of these cookies and expressly disclaim responsibility for information collected through them.
The Site does not knowingly target children under the age of 16, and Populum does not collect Personal Information from any child under the age of 16. If we learn that any such information has been provided to us via the Site, we will delete or destroy it. If you believe that Personal Information about your child or another child under the age of 16 has been transmitted through the Site, please contact us.
Disclosing Information To Outside Parties
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
California Privacy Rights
If you are a California resident, please review these additional privacy disclosures, which provide a summary of how we collect, use, and disclose personal information about you and explain your rights under California law
Categories of Information We Collect, Use, and Disclose for Business Purposes.
We may collect the following categories of personal information, as described in What Information Do We Collect in section above:
- Identifiers, such as name, email address, mailing address, phone number, or IP address
- Commercial information, such as records of purchases and payment information
- Internet or other electronic network activity information, such as log data, and information about the devices and computers you use to access our Services
- Geolocation data, such as GPS signals, device sensors, and Wi-Fi access points, where you have allowed access to that information
- Other information you provide, such as demographic information, responses to surveys or messages to customer service
- Inferences drawn from any of the above, including about the content or ads that may be of interest to you
Under the California Consumer Privacy Act ("CCPA"), California residents have the right to request access to or deletion of their personal information, to request additional details about our information practices, to opt out of the "sale" of personal information, if applicable, and to not be discriminated against. You may exercise these rights by clicking here or calling 855.872.2772. If you have additional questions or need help exercising your rights, you may email us at firstname.lastname@example.org. Please note that California law requires us to verify the requests we receive from you when you exercise certain of the rights listed above. We (or third parties we engage to assist us) may ask you to provide certain information to us in order for us to verify the request.
In addition to these rights, pursuant to California’s “Shine the Light” law, California residents who share personal information with us have the right to request and obtain from us once per year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. If you would like to exercise this right, please use the contact information listed in this section to contact us.
In order to exercise these rights, you will need to verify your identity to protect your security and personal information. Note that even if we honor your request to delete your information, we may retain certain information as required or permitted by law.
Our company reserves the right to revise, amend, or modify this policy, our Terms Of Service agreement, and our other policies and agreements at any time and in any manner, by updating this posting.