How much CBD should I take?

Knowing the right amount of CBD can make the difference in the efficacy of your experience.

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Your Q. Our A.

  • General
  • Tincture
  • Zen Pets
  • Cold Rub
  • Capsules
  • Shipping & Returns
  • Payment

What does the name Populum mean?

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"Populum" translates to “The People” in Latin. Populum was founded in 2016 with the single-minded goal to make the health benefits of the hemp plant available for everyone in a way that is approachable, easy to understand, and trustworthy.

How does Populum compare to other CBD brands?

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Mindfully developed for conscious consumers, Populum uses proprietary formulation of rich full-spectrum hemp extracts to deliver the most effective CBD products on the market.  

There are so many products in our industry sold as full-spectrum, but are in fact not a true full-spectrum product. Companies either dilute their full-spectrum hemp extracts with CBD isolates to boost CBD concentration, or, even worse, they simply market CBD isolates as full-spectrum. At Populum, we are proud to only use full-spectrum extracts so you’re getting the most natural, effective products available.  

We triple test our products for quality and purity. What sets Populum apart from the rest is our commitment to quality, which is why we lab test at every step of the formulation process: 3 times! This is unique to the industry, where most brands only test their products once.  

All our products are backed by an industry-leading 100% guarantee. We offer a 30-day money-back guarantee. Our customer service is second to none, backed by 650+ verified customer reviews with a 4.7/5.0 rating. 

(Bonus: We're confident our full spectrum CBD tinctures are the best tasting out there. We've created an award winning flavor powered naturally by orange essence that is unique to the market!)

Where does your hemp come from?

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Right here in the United States. Our hemp oil comes from hemp plants that are grown and processed in Colorado.

Why do I need a 30-day trial?

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Not all bodies are the same. CBD oil is still a new product for most people, and first-timers will have no idea whether or not CBD oil can give them their desired results. We also know that our customers are putting a lot of faith in us. Our goal is to deliver on that faith through quality products, and we want to give you the chance to test that out before making a decision.

One of the main tennants of Populum is that we're here to help people access and discover CBD without any strings attached. That’s where the 30-day risk free trial comes in. If you don’t like it, you can return it - no questions asked.

How does the 30-day trial work?

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Our 30-day trial is available to every first-time buyer.

The trial period begins on the day you receive your package in the mail. If you are unsatisfied with our product within the 30-day trial period, you can send it back and request a full refund.We encourage you to try our products for the full 30 days to allow for your body to adapt, but we will accept the return at any time.

Trial periods are limited to first-time customers only; one product per customer. 

To initiate the refund process, please reach out to our Customer Experience team:
Phone: (855) 872-2772

What if I want to try multiple products?

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The 30-day trial applies to only one product per customer. If this is your first time trying CBD, we suggest ordering one product to try first before exploring more. If you do choose to order multiple, only one product will be eligible for a refund at the end of your trial period.

How does your subscription service work?

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Customers who use CBD on a regular basis can make it easier on themselves and subscribe to Populum. Subscribers save 20% on items they choose to have delivered, and we’ll make sure your order is at your door every month. 

To sign up for a subscription, visit the product you'd like to subscribe to and select "Monthly" when you add the item to your cart.

How do I manage my subscription?

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Managing your subscription is easy. You can change your delivery address, credit card information, skip, or adjust deliveries anytime you’d like. To make any changes to your subscription, follow the steps below:

1. Register for an account or log in to your existing account here.
2. Click on “Manage Subscriptions”. 
3. Visit “Subscription Details” to edit any of the following:

- Next scheduled order date
- Shipping address
- Billing address
- Change payment information
- Cancel subscription

How does the referral program work?

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Our referral program is simple – just click this link to invite friends and family to try Populum. You'll receive a unique $10 discount code to your email and so will they! 

The best part? There's no limit on referrals. Invite as many friends as you want, and we’ll credit you $10 every time.

What is the difference between hemp oil and hemp seed oil?

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Hemp seed oil is derived from hemp seeds - like the ones you put in your smoothies - and they're mainly used for dietary purposes. Think something similar to coconut oil. Refined hemp seed oil might also be found in beauty products, as it has been found to have emollient properties.  

Hemp oil, what CBD oil is made from, is extracted from the buds of the hemp plant and has nothing to do with the seeds. The hemp buds are the part of the plant that contains the different cannabinoids that affect the human body.

What method do you use for extraction?

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We use a distillate process for our extraction methodology. The distillation process goes through two steps: Food-Grade Ethanol Alcohol Extraction and a Fractionalized Distillation. This method cleans the oil of all waxes, lipids, and chlorophyll. Our diluted distillate is a true full-spectrum oil that includes both high levels of phytocannabinoids and terpenes.

Still need assistance?

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Contact us! 


Phone: (855) 872-2772

Phone Support Hours:

M-F 9:00 AM - 5:00 PM CST

What is CBD oil?

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Hemp derived CBD oil is created with the phytocannabinoids extracted from the hemp plant.

Phytocannabinoids are chemical compounds that interact with the body’s central regulatory system. This system, also known as the endocannabinoid system, manages homeostasis and affects your overall well-being. There are over 100 unique phytocannabinoids found in hemp that your body already has natural receptors for. Research suggests that phytocannabinoids interact with your endocannabinoid receptors to enhance the feeling of wellness and equilibrium.

Please keep in mind that while the FDA grants hemp Generally Considered As Safe (GRAS) status, hemp and CBD do not meet Recognized Consensus Status at this time, so these statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

How is your CBD oil a "premium" product?

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ŸŸMost hemp oil is imported from China or Eastern Europe, but we partner with US farmers to source our hemp. Products from outside of the USA generally lack transparency when it comes to how and where the hemp is farmed and processed. When hemp plants grow, more so than most crops, they absorb everything contained in the soil. That means if the plant is grown in soil containing any harmful chemicals - like pesticides or lead, which are frequently found in unregulated soil - the plant will absorb these toxic chemicals, and they'll show up in the oil extract you're ingesting, too.

In the United States, hemp farmers are required to hold special licenses for growing hemp crops. The seeds they use are inspected, and they must meet strict soil regulations akin to FDA Certified Organic standards, meaning you can count on a cleaner plant that’s free of harmful chemicals or pesticides.

By pairing hemp plants grown in the US with a proprietary engineering process, we’re able to guarantee a consistent, pure, and premium CBD product. Our state-of-the-art technology isolates and removes any unwanted compounds while preserving the maximum potency of phytocannabinoids. This ensures a full-spectrum oil that is completely free of heavy metals, pesticides, and residual solvents. 

To ensure the quality of our products, we triple test our products for quality and purity throughout its production process. This is unique to the industry, where most brands only test their products once.  

Many reputable clinical publications have published their findings on the effects and benefits of phytocannabinoids. We highly recommend that you do your own research to learn more about the effects of hemp oil prior to your purchase.

Please keep in mind that while the FDA grants hemp Generally Considered As Safe (GRAS) status, hemp and CBD do not meet Recognized Consensus Status at this time, so these statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

What are the ingredients in your CBD oil?

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Our products are made with natural, honest ingredients. We make our CBD oil as simply as possible, with no extras or additives. Our tinctures contain only:

- Cold-pressed orange oil
- Grapeseed oil
- Hempseed oil
- Coconut oil
- Hemp extract
- Stevia extract

Which concentration level is right for me?

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Everyone responds differently to CBD oil, so there's no one-way approach to dosing. If you've never tried CBD before, we suggest starting with our Basic 250 and gradually increasing the dosage until you find what works for you. Visit our blog for more information on how much CBD to take.

How do I take it?

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After filling the dropper with the desired amount of oil, place the serving under your tongue. Hold for 30 seconds. For maximum effectiveness, use your tongue to gently apply the oil to your inner cheeks. Take a few deep breaths and then swallow.

Why can’t I just swallow it?

While swallowing the oil poses no threat and may still be effective, taking the oil sublingually (under your tongue), allows for maximum and rapid absorption into your blood stream. When you swallow it immediately, cannabinoids still reach the blood stream, but it's absorbed much more slowly and some of its effectiveness may be lost through the gastric walls in the stomach.

Learn more by watching our How to use CBD oil video.

How do I open the bottle?

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Press down on the cap while turning counter-clockwise. You’ll feel a “click.”

Will this show up on a drug test?

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No matter where you get it, all hemp-derived products contain trace amounts of THC. While it's unlikely that you'd fail a traditional drug test from using our products, the possibility cannot be ruled out. 

If you’re subject to a zero-tolerance drug policy at work or elsewhere, please know that some of the more sensitive drug tests can come back positive for THC. If you’re unsure about where your company stands, better ask your HR department before you buy.

What is the shelf life of CBD oil?

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Populum tinctures are good for two years after the delivery date.

Can my tincture be in the heat?

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If you live in a hot state, such as Arizona, we understand you may be concerned about your product during the delivery process. We assure you that our products are packaged appropriately to arrive to you within your selected shipping time frame and will not be affected by any weather conditions such as extreme heat or cold. However, we do encourage you to coordinate your delivery date If you will be out of town for an extended period of time.

Our amber glass bottles are designed specifically to store oils and keep them protected from the sun.

What is Zen Pets?

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Zen Pets is a pet-friendlier version of the same CBD oil you love that we've specifically developed for our four-legged friends. Just like the higher concentration tinctures, Zen Pets uses all natural ingredients. Zen Pets oil contains a blend of pure hemp oil, hemp seed oil, and grapeseed oil that your pet will love.

What is the dosing recommendation for Zen Pets?

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Here's the basic dosing guideline when you're getting started with Zen Pets on your pets. We recommend starting with this and gradually increasing to see what works best for your pet.

With the 100mg tincture:

- Small (<25lbs): 1/2 dropper

- Medium (25-60lbs): 1 dropper

- Large (>60lbs): 2 droppers

With the 250mg tincture:

- Small (<25lbs): 1/4 dropper

- Medium (25-60lbs): 1/2 dropper

- Large (>60lbs): 1 dropper

How is Zen Pets different from the CBD oil I take?

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Since our pets are lighter and smaller than us, Zen Pets offers the same benefits of CBD oil at a concentration that low enough that they can consume it safely. They're still getting the optimal level of chemical compounds found in the hemp plant with a full-spectrum and full terpene profile.

Can I give my pets the regular CBD oil?

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Our Zen Pets dosage is designed for animals that weigh significantly less than humans, but we know there are some large dogs out there that are pretty heavy - even some that can outweigh us!

Scientifically, dogs (and most mammals) have a similar anatomy to humans. Studies in the last decade have shown that the endocannabinoid system can be found in most mammals. 

We advise that you speak to your vet before trying out a higher dosage on your pets.

When should I use the Cold Rub?

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The Cold Therapy Hemp Rub is designed to provide you with relief in your joints and muscles. Apply the desired amount over the affected area(s) to experience a soothing, cooling sensation.

How often can I reapply the Cold Rub?

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While we encourage you to experiment with dosage to determine what's best for your needs, we don't advise applying the Cold Rub more than four times a day.

How much is in a tube of Cold Rub?

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The Cold Therapy Hemp Rub comes in a 3 oz tube.

Is the Cold Rub vegan?

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Effective April 15, 2020, the newest batch of the Cold Therapy Hemp Rub is now fully vegan. Focused on plant-based ingredients, our unique formulation of CBD, chamomile, arnica, and aloe iterates on our original cooling formula.

Is it paraben-free?

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With our newest batch, effective April 15, 2020, all Populum topical products are paraben free. Through focused research and development, we are proud to have found alternative ingredients to create an effective preservative for our topical without the use of parabens. 

What are the ingredients in the capsules?

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Our hemp CBD softgels contain hemp extract (CBD), MCT oil, purified water, gelatin, and glycerin.  

What is the capsule made from?

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The encapsulation is made from gelatin and glycerin.  The ingredients in our softgels are hemp extract (CBD), MCT oil, and purified water.

Which product is right for me, the capsules or oil?

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If you are new to hemp CBD products, both products are great introductions. Many of our customers enjoy using our CBD hemp oil because they love the taste and quality. While we also have customers who love the simplicity of taking a capsule once a day. The oils can be customized in regards to dosage, where the capsule is a specific dosage per capsule.

Our hemp oil softgels contain hemp CBD extract, MCT oil, purified water, gelatin, and glycerin.  Our hemp CBD oil contains hemp CBD extract, grapeseed oil, hempseed oil, coconut oil, orange oil, and stevia extract. 

What is the serving recommendation for capsules?

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For ease and convenience, we designed our capsules to be taken once a day. One capsule has 25mg of high quality full-spectrum hemp CBD oil. The entire bottle has 750mg of full-spectrum hemp CBD oil. 

COVID shipping delay updates

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Due to COVID-19, our carriers have been experiencing delays with delivery.

Most orders are fulfilled and shipped from our facility within 1-2 business days.

However, after orders have been placed, package scans from our carriers may be delayed. As a result, orders may not show tracking for a few days – even when your order is already on the way. Please allow extra time for tracking updates and final delivery.

In rare cases, you may not have tracking visibility – orders may arrive before tracking becomes available.

Thank you for your understanding. We appreciate your patience during this time.

What are my shipping options?

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We ship all of our products through the United States Postal Service.

- Free Standard Shipping: First-Class mail is provided to you at no cost and will arrive in 5-7* business days. 

- Priority Mail: For an additional $7.00, priority mail will arrive in 3-5* business days.

- UPS 2nd Day Air: For an additional $20, we'll ship on same-day and mail will arrive within 2 business days**.

*Please note, USPS does not operate on Sundays or federal holidays.

** UPS does not operate on Saturdays, Sundays, or federal holidays.

For any other questions regarding shipping, please send us an email at

How do I return my order?

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To make a return during your 30-day trial, send an email to

A customer experience representative will reach out to you within 1 to 2 business days with instructions on how to proceed with the return. Once the return process is complete, a full refund will made to your original form of payment.

Refunds may take 5 to 7 business days to post to your bank or credit card.

Do you ship internationally?

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We do not currently ship CBD products outside of the United States per federal regulations.

Can I cancel my order?

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Cancellations must be made prior to receiving your tracking information. If you need to cancel after your order has shipped, you can reach out to to initiate a return.

What if something is wrong with my order?

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If you notice any problems or defects with the product when you receive it, we are happy to exchange or return it for no additional cost. Reach out to for more information on replacements and returns for defective merchandise.

What should I do if I think my order is lost in the mail?

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Once your order has shipped, you will be sent a shipping notification with  USPS tracking information. Please check your junk/spam folder for this email. If you feel USPS has lost your order, please contact your local branch immediately to inquire about your lost package. You can also contact USPS customer service at 1 (800) 275-8777. Once contacting USPS, please also email Populum at with your order number. Populum is not responsible for lost packages.

Addressing Military & Diplomatic Mail

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We do ship to domestic military bases. We need the address formatted in the proper military format for USPS.

- Make sure you include the unit and box numbers for APO/FPO/DPO shipping addresses (if assigned).

- To prevent mail from entering foreign mail networks, do not include city or country names in APO/FPO/DPO shipping addresses.

For example, please see the correct formatting below:

Army/Air Post Office (APO)


PSC 3 BOX 4120

APO AE 09021

Why is my payment/credit card getting declined?

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While hemp has been legal since 2014, the financial industry has been slow to change. Unfortunately, that means that we have to process some transactions through our UK payment processor.

Occasionally, your financial institution may flag your Populum payment as an international transaction.

We recommend contacting your cardholder services to approve the purchase. Thank you for your understanding.

Still have questions?

I'm Catherine and I lead our customer service team. If you have more detailed questions, please reach out to us directly or check out our Resource Guide below!

Populum Resource Guide

* You can reach us 9am - 5pm (CST) M-F